Last piece of work

The last piece of week that I did was to design a masthead to go on top of a website, the client was a jewellery designer, and was moving into teaching arts and crafts for children and adults. However she already had a logo and font that she wanted. I found this hard because I did not particularly like the logo or the font. I felt it made the brand look cheap, but this was a great lesson to learn because it is important to know that you are designing for the client not yourself.


The client also had a basic idea of how she wanted it to look, it was just a question of piecing together on my part! It was a reasonably simple brief and only took some basic Photoshopping of pictures. Although I much prefer to be working to a wider brief that allows me explore different ideas and bring in different elements from a number of designs to create an ultimate design.


I was happy to use the logo and font but decided to do 2 designs; the one that the client specified as well as one that I felt worked better. In the end the client did just want to use the original design but I saw no harm in showing my design, because then I felt I could have more input plus the client may have decided they preferred that design!!!   


This is the design which I created as I would have done it: 

This is the design to the brief: 

In my personal opinion my first design is better, it looks more professional and clean cut, but I would not have chosen the logo or font in the first place.

However overall the brief taught me the importance of designing for the client rather than yourself and that is something I can take and remember in future work.