The Paradox of Choice

This is the theory of the modern age:
Maximise Welfare - Maximise Choice - Maximise Freedom


However in reality, too much choice puts a burden on people who often do not have enough knowledge or patience to make a decision. For example doctors will often give a patient 2 options with the pros and cons and let the patient make the decision, whereas it should be the doctor with all the required knowledge, that should make the decision for us. 
Another example comes from the amount of choices people have when buying anything from clothes to electrical equipment it almost impossible to make a decision. This is because we are constantly weighing up the opportunity costs of the different options. This inevitably means that when we make the decision the minute there is the slightest negative about the choice we immediately regret the decision and think about what might have been. However we always forgot that it is much easier to imagination the good things about a different choice, because we are not actually experiencing it. 
Choices raise expectations and we expect perfection from the choice we make, which will almost always lead us to be disappointed. Therefore oddly enough, if you lower your expectations you are more likely to be happy with the outcome.


Overall just remember......Less is more!